The Warehouse, will no longer sell fireworks to the public as it doesn’t reflect the company’s values.
The company said research showed more than half of their customers preferred public fireworks displays over home celebrations. The research also found that nearly a third did not use fireworks at all.
The Warehouse said that they had listened to the community, and without ongoing sustainability efforts, fireworks had no place in its stores.
Animal welfare charity SAFE applauded the decision. Fireworks can cause animals psychological and physical harm, and they hope other retailers would follow The Warehouse’s example.
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